Mobility has been accepted as the most disruptive technology innovation faced by enterprises today. In the past few years, mobile devices have evolved from just providing enterprise email and data on-the-move to introducing applications and services that has the potential to change the way companies do business. Mobility can help companies leverage contextual data to reach out to their customers more effectively.
Mobile technologies today have untethered businesses from their fixed location, unlocked immense value and unleashed innovative solutions to further help businesses. Enterprises are at the cusp of realizing the immense potential of mobility. However, companies encounter challenges in their journey to unlock the opportunities offered by the mobile.
The adoption of smartphones has reached even the traditionally non-mobile sections of the workforce. With the disappearance of business/ consumer divide in terms of adoption of technologies, companies are increasingly forced to revamp their business processes, so as to realize the potential benefits of mobiles. These new business processes centered on the concept of mobility, which involve technologies such as Cloud and Analytics, use context-driven and location-aware data to influence the way companies function.
The speed of innovation around mobile technologies, combined with multiplicity of platforms and releases have stretched the resources of companies. Mobility today offers newer business streams, but managing mobile implementation has become a much more complex affair. Companies need to look beyond the models they have been using to manage their IT and look for mobility specific business models such as On-Demand Provisioning, Pay-Per-Use Pricing and free+premium model for app usage.